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September 24th, 2015

Riata Capital Group Partners with Seasoned Executives to Pursue Investments in Marketing-Driven Business Solutions Companies

Dallas, Texas — Riata Capital Group, LLC. (“Riata”), a leading Dallas-based private investment firm, announced today that it will partner with John Eramo and Steve Roberts to invest in marketing-driven companies that provide business to business solutions and services to small businesses. 

Former top executives of Executive Greetings and operating partners responsible for Personnel Concepts, Quartermaster, Hinda Incentives and LogoSportswear, Eramo and Roberts have over 30 years of leadership experience with companies that provide solutions for small businesses. Together, they have generated substantial returns for investors in five private equity-backed or closely-held platform transactions. 

“John and Steve are seasoned operators with a strong and proven track record. We look forward to harnessing their differentiated capabilities in marketing and operations to generate strong investment returns for our investors,” said Riata Managing Partner Jeff Fronterhouse. “We expect business owners in need of a strategic partner to support growth and expansion will value the expertise John and Steve provide.”

“I have known and worked with the principals of Riata for more than a decade, and I look forward to partnering with them again,” commented Eramo. “We have had great success historically by leveraging data and a variety of marketing strategies to enhance growth and business expansion. We adapt our growth strategies to fit the unique needs of each business and partner with management teams to accelerate growth and build value.”

“We have enjoyed very strong investment performance with John and Steve on prior investments. We like their model and are enthusiastic about redeploying with them to find attractive investment opportunities,” said Riata Managing Partner Barron Fletcher.

Riata Partner Glenn Askew will also be actively involved with directing and supporting the strategy with Eramo and Roberts.

Over the past two decades, Riata’s principals have completed 46 business solutions transactions representing over $1.6 billion in aggregate transaction value and have created considerable value for investors. Representative investments include Personnel Concepts, Quartermaster, and Shelter Distribution.”

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