Lora DeVuono

Lora DeVuono is a senior marketing executive with over 28 years of consumer marketing experience. Most recently she served as Group Vice President of Brand Marketing and Advertising of Frito-Lay North America, the market leading snack company in the world with $13 billion in sales. Currently, Ms. DeVuono leads Inspira Marketing Partners, a marketing consulting firm she co-founded that consults to clients primarily in the food & beverage, restaurant and retail sectors. Ms. DeVuono began her marketing career at General Mills, and has spent 20 years in various leadership positions at PepsiCo and Frito-Lay, including Director of New Product Development, Director of Frito-Lay’s Better-For-You product line, Vice President of the Potato Chip portfolio of products, Vice President for all Retail and Customer Marketing, and Vice President of Advertising and Communications. As Group Vice President of Brand Marketing and Advertising, she led the entire marketing team, reported directly to the Chief Executive Officer and was responsible for all of the Frito-Lay’s trademarks including Lay’s, Doritos, Cheetos, Fritos, Ruffles and Tostitos. Ms. DeVuono has served as an advisor and consultant to a number of companies including Brazos Private Equity Partners, Cricket Communications, Hewlett-Packard, Main Event Entertainment, Golden County Foods, and Impact Confections. Additionally, Lora has won numerous industry awards, including two David Ogilvy awards, several Effies for effective advertising campaigns, and several Edison awards for successful new products. She has served on the Women’s Leadership Group of the United Way, has been a mentor for the Menttium Organization, and is an active member of the National Charity League. Ms. DeVuono graduated with a Bachelor of Arts in English from Southern Methodist University and received a Master of Business Administration from The Thunderbird School of Global Management.

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